Both marketing and employee performance issues are most effectively
addressed with tools that define and shape behavior.
This Web site is designed to provide tools you can use to
solve performance or marketing problems and discover new opportunities.
you are an operations, human resources or marketing executive,
or work in sales, marketing, communications or training, this
site is designed to make your work easier; to help you diminish
program risk; and to increase and demonstrate the value of
tools are grounded in behavioral principles and provide
clear, uncomplicted explanations of performance problems
ways to measure the value of proposed solutions
much greater confidence in the effectiveness of proposed
clarity that reduces debate or program scrutiny and
begin, select a topic to the right . . .