Both marketing and employee performance issues are most effectively addressed with tools that define and shape behavior.

This Web site is designed to provide tools you can use to solve performance or marketing problems and discover new opportunities.

If you are an operations, human resources or marketing executive, or work in sales, marketing, communications or training, this site is designed to make your work easier; to help you diminish program risk; and to increase and demonstrate the value of your programs.

These tools are grounded in behavioral principles and provide

• clear, uncomplicted explanations of performance problems
• ways to measure the value of proposed solutions
• much greater confidence in the effectiveness of proposed change programs
• clarity that reduces debate or program scrutiny and builds consensus

To begin, select a topic to the right . . .