marketing and employee performance
issues are most effectively addressed with tools that define
and shape specific behaviors
This Web site is designed to provide tools you can use to solve
performance or marketing problems and discover new opportunities.
you are an operations, human resources or marketing executive
– or work in sales, marketing, communications or training
– this Web site is designed to make your work easier;
to help you diminish program risk; and to increase and demonstrate
the value of your programs.
tools are grounded in behavioral principles and provide
– clear, uncomplicted explanations of performance
ways to measure the value of proposed solutions
much greater confidence in the effectiveness of proposed
clarity that reduces debate or program scrutiny and
To begin, select a topic to the right. . .